Beverage Trends Webinar Consumer Insights

The Adult Beverage Webinar EP. 1 | 06.28.22

Recorded on June 28, 2022


Special hosts Colleen McClellan, Kyle Chamberlin, and Kelly Dykhuizen will take you on a journey through the world of alcoholic beverages. Imbibe in comprehensive on- and off-premise research around specific types of liquor, wine, beer, hard cider, and hard seltzer, and learn how to influence the next generation of consumers. Plus, see what libation the team is drinking during the event! Each host will be sipping and sharing trends around a special drink.


What the webinar covers:

  • Drinker journey and drink occasions, including an overview of our new Drinker Journey series
  • Alcoholic beverage consumer data by demographic.
  • Data on drink exclusivity rate.
  • The future of drink and our upcoming Future of Drink report refresh.
  • Plus, the latest and greatest trends in adult beverage!

Watch the episode to learn more! See below for access to the webinar presentation.

Stay tuned for our next Adult Beverage Webinar — date to be announced soon! In the meantime, join us every other Thursday for our bi-weekly Simply Smarter series. Register here.

If you are a Datassential client, click here to access the presentation.

Not a client? Request access using the form below.



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The Adult Beverage Webinar EP. 2 | 09.13.22